Digital PR and Social Media in France
Dirty Dancing, The Musical
Seen by millions across the globe this worldwide smash hit tells the classic story of Baby and Johnny, two fiercely independent young spirits from different worlds, who come together in what will be the most challenging and triumphant summer of their lives. Featuring 35 hit songs, including “Hungry Eyes”, “Hey Baby”, “Do You Love Me?” and the heart stopping “(I’ve Had) The Time Of My Life”.
"I carried a watermelon!"
100 days before the premiere, influencers and web magazines received a watermelon with a card saying "100 days until you can carry a watermelon".
"Nobody puts baby in the corner" clean tag in Paris, France
Influencer partnership with The Balloon Diary (145K followers) to celebrate Dirty Dancing's 30th anniversary.